Get paid to be you.


Welcome to How to Build a Personal Brand That Pays, a course that teaches you how to turn your expertise, your voice, and your personal brand into an actual business.
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Meet Jayde I. Powell—your course instructor

Jayde is a social media strategist and creatorpreneur who has earned over half a million dollars by growing a personal brand both online and offline.

With over 13 years of experience in marketing and advertising, she has partnered with 25+ brands, including HubSpot, Canva, Spotify, Meta, and LinkedIn, been featured in 30+ publications, and has built a community of 75K+ professionals and creators across her platforms. This course is built on everything she's learned doing it herself.

Who is this course for?

This course was built for anyone with a skill set, a body of knowledge, or years of hard-earned expertise who is ready to build a brand around it to earn additional income.

Creators & Influencers

You've built an audience. You show up consistently, you create content people actually engage with, but the brand deals are inconsistent, the income isn't predictable, and you're not always sure what you're worth or how to ask for it. This course teaches you how to turn the influence you've already built into a real, diversified business.

Entrepreneurs

You built the business. Now you need to build the brand behind it — because in today's market, people don't just buy products and services. They buy from people they trust. This course teaches you how to position yourself as the obvious choice in your space, use content to build the kind of credibility that attracts clients, partnerships, and press, and turn your personal brand into one of the most powerful growth channels your business has.

Executives

Your title gives you credibility inside your organization. But outside of it—on LinkedIn, on stages, in rooms where opportunities are being handed out—your personal brand isn't working for you. This course teaches you how to build a presence that extends beyond your role, establishes you as a thought leader in your industry, and opens doors that your job title alone can't open.

Get a sneak peek inside the course.

In this clip from Module 003, you'll get a taste of what it looks like to go after brand deals, proactively, strategically, and without waiting for brands to come to you. This is just one piece of what's waiting for you inside.

Get the full course. Save $150.


Ready to go all in? The full course bundle gives you access to all four modules at once, so you can move through the course. And at $500 instead of $650, you save $150 just by committing to the bit.

The Course Bundle: How to Build A Personal Brand That Pays

A four-module course for entrepreneurs, executives, creatives, and creators ready to turn their personal brand into a real business. Built around the P.A.I.D. framework—Position, Authority, Influence, Deals—this course goes beyond "be consistent" and teaches you how to define your position, build authority through content, activate your influence, and turn all of it into income.

Courses: 4

$500

Not sure you need the full course? 


Every module is available to purchase on its own. Start where it makes the most sense for you, and build from there.

Module 001 - Intro to Personal Branding & The PAID Framework

Before you can build a brand that pays, you need to understand what a personal brand actually is and why most of them stall out before they ever generate real income. This module introduces the P.A.I.D. framework (Position, Authority, Influence, Deals) and lays the groundwork for everything that follows.

Jayde I. Powell

Jayde I. Powell

$50

Module 002 - Owning Your Position and Building Your Authority

This module is for anyone who is showing up consistently but not seeing a real return on their content. You'll learn how to craft a position so clear that your ideal audience recognizes you immediately, build a content ecosystem that establishes credibility and drives opportunity, and choose the right platform instead of burning yourself out trying to be everywhere.

Jayde I. Powell

Jayde I. Powell

$175

Module 003 - Leveraging Influence to Attract Deals and Opportunity

Here the brand becomes the business. You'll learn how to audit your influence, identify the revenue streams that are right for you, find the right decision-makers, pitch yourself effectively, and negotiate the terms that reflect your worth. Whether you're pursuing brand partnerships, speaking engagements, consulting, events, or digital products, this module gives you the tools and the confidence to go after what you want.

Jayde I. Powell

Jayde I. Powell

$250

Module 004 - How to Grow and Sustain Your Personal Brand

Building a brand that pays is one thing. Building one that lasts is another. This module introduces the 4S Method— Structure, Strategy, Systems, and Sustainability—covering everything from business formation and trademarking to PR strategy, tool stacks, team building, and protecting your mental health as a public-facing brand.

Jayde I. Powell

Jayde I. Powell

$175

Got questions?

I got answers.

Q: How long do I have access to the course?

Once you enroll, you have lifetime access to all the modules you've purchased, so you can work through the content at your own pace and come back to it whenever you need a refresher.

Q: Is this course self-paced?

Yes. There are no deadlines, no live sessions, and no pressure to finish by a certain date. Work through the modules on your own schedule, in whatever order makes sense for where you are right now.

Q: Do I need a large following to benefit from this course?

Not at all. This course is built around building a brand that pays, not chasing follower counts. Whether you're just starting out or already have an established audience, the frameworks inside apply regardless of where you are.

Q: What's included in each module?

Each module includes a video lesson. Modules 002 - 004 include a downloadable, printable worksheet to help you apply what you've learned directly to your own brand.

Q: How long is each video in the module?

Each module varies in length depending on the depth of content covered. Module 001 is approximately 30 minutes, Modules 002 and 003 are approximately one hour each, and Module 004 is approximately one hour and 30 minutes. Modules 002 through 004 also include a companion worksheet. Depending on your pace, expect to spend an additional 30 minutes to 1.5 hours completing the homework after each lesson.

Q: Can I purchase individual modules instead of the full bundle?

Yes. Every module is available for individual purchase. If you're not ready to commit to the full course, you can start with the module that's most relevant to where you are right now and add more when you're ready.

Q: Is there a refund policy?

Due to the digital nature of this course, all sales are final. If you have questions about whether this course is right for you before purchasing, feel free to reach out to: me@jaydeipowell.com.

Q: I have a question that isn't answered here. How do I get in touch?

Reach out to Jayde directly at me@jaydeipowell.com, and she'll get back to you as soon as possible.